Detailed Course Information |
Fall 2013
Apr 24, 2024 |
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| JMC 21008 - SOCIAL MEDIA STRATEGIES |
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(Cross-listed with COMM 21008) Designed to help students understand and use social media in critical and strategic ways that will improve their lives and careers. Helps students harness the power and potential of the social Web, including strategies used to position and market organizations as well as individuals. Exposes students to the latest social-media applications and to critical views of social media's impact on business, society and culture. Students are also introduced to interaction perspectives of social media, which are embedded within both the communication studies and the journalism and mass communication curriculum. Students emerge from the class with a strategic plan designed to enhance their lives and their careers. Prerequisite: None.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Journalism and Mass Comm Department |
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